Case Study
Rondah AI
Oct 28, 2025
From Pilot to Portfolio: How ProSmile’s 3-Practice Trial Led to a Rollout Across 60+ Practices
In Q1 2025, ProSmile launched a 3-practice pilot with Rondah AI to measure one simple goal: how much revenue was being left on the table after hours. Within weeks, the data spoke for itself.
Q1 Pilot Results (3 Practices) |
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205 new appointments scheduled after-hours |
85 new patients registered after-hours |
~$82,000 in new revenue (15X ROI) |
~$255,000 in new patient lifetime value (LTV) |
Encouraged by the results, ProSmile expanded the pilot in Q2 to nine additional practices. The outcomes were even stronger:
Q2 Expansion Results (12 Practices Total) |
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588 appointments scheduled after-hours |
393 new patients registered |
~$235,000 in new revenue (16X ROI) |
~$1.2M in new patient lifetime value (LTV) |
By the end of Q2, every data point and every operator report said the same thing: Rondah AI wasn’t just answering phones, it was driving measurable revenue and transforming operations. In Q3 2025, ProSmile rolled out Rondah AI systemwide across its entire DSO network.
“The Most Hands-Off Software We’ve Ever Used”
“Compared to our other vendors, this is the most hands-off software we’ve ever used,” said Jena Alt, Senior Director of Operations at ProSmile, who oversaw the rollout.
“Anytime I need help or something feels off, I shoot our Customer Success Manager a text and they respond instantly. My favorite part of working with Rondah is the team takes action immediately.”
She also emphasized how smooth the onboarding process was across every region:
“The onboarding process was seamless because Rondah’s team had every detail mapped out. They handled setup, testing, and training so efficiently that our office managers barely had to lift a finger.”
Why It Worked
ProSmile’s success with Rondah AI came down to three things:
Hands-Off Onboarding: Rondah’s AI-driven onboarding system reduced setup time by over 70%, ensuring practices went live with zero disruption.
Metrics-Driven Optimization: Every practice had access to live ROI dashboards tracking booked appointments, new patient conversions, and after-hours call performance.
Rapid Support: Every ProSmile office had direct text-line access to a dedicated Rondah Customer Success Manager for same-day responses and fixes.
The Result
What began as a 3-practice pilot in Q1 turned into a full-scale rollout by Q3. ProSmile’s decision was data-driven, practice-backed, and grounded in results that scaled.
Across the organization, Rondah AI continues to handle hundreds of thousands of calls monthly, booking appointments, capturing new patients, and freeing front offices to focus on in-person care.
